War changes everything
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the view
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cairo

 

by Tarek Atia

Our own role

April 20, 2003 | There’s only one thing I can conclude from watching TV -- the world’s priorities have gone absolutely wacko.

We’re being brainwashed into arguing about trivialities like whether or not the footage of Saddam Hussein in the midst of a cheering crowd in Baghdad -- at the exact moment the Americans were taking over on April 9th no less -- is real or not.

It could be a Hollywood stunt double in a studio in Burbank for all I care, because the whole thing is just one big charade. Why? Because something much larger than an American occupation of a formerly sovereign nation has just taken place; what we are seeing on our TV screens today is merely the formal announcement of an already bygone conclusion.

The game is up. The US – and the way it does business – has already taken over the world. Warning cries about impending imperialism are funny, when you think about it -- at least if they’re spoken in the context, or with the intention, of aiming to stop something that still hasn’t happened. Wake up my dear misguided vigilantes – we were already smack in the heart of the American empire.

It’s just that the gloves are coming off now. And anybody who didn’t see it before was either blind, or merely pretending to be.

Just look at the new Arabic satellite news channels that are popping up everywhere in an attempt to provide an alternative to the American viewpoint – they all seem to be using a template straight out of CNN…. although the words used by the presenters are in a different language and may reflect different politics, the whole experience owes its entire existence to CNN…from the way the presenters are dressed, to their mannerisms, to the music, the set etc.

While surfing the channels in search of a little respite from all the hard news, I also saw another little hint of how pervasive this US domination is.

On a new Arabic entertainment channel modeled after MTV, I caught a video called Dirty by pop star Christine Aguilera, where muscle-bound men surround the scantily clad singer as she writhes and wiggles to the beat. A few minutes later, on yet another new Arabic entertainment channel modeled after MTV, I saw a video by Nancy Agram where muscle-bound men surround the scantily clad Arabic pop singer, as she writhes and wriggles to the beat. As I saw that scene, I felt fairly certain that wherever else I went, there would be a new entertainment channel modeled after MTV, where muscle-bound men surround a scantily clad Asian/Indian/Brazilian/Australian/Polish/etc pop singer as she also writhed and wriggled to the beat.

Sometimes, if you pressed mute, it might be hard to tell whether what you were watching was foreign or American. (Remember, a great many of al-Jazeera’s female presenters are blond).

But what does this have to do with war? Everything. The message – in the music videos, in the silly debate over the Saddam footage, and on all the cookie-cutter news channels -- is the same. The world is already hooked to the medium – the American way of doing business.

The only question now is what happens next? And the answer: most likely more of the same, at least for the time being. Just surfing the channels is an admission of defeat, a pure and unadulterated act of surrender that even those of us who claim to be against the idea of an American empire go through every single night, when we switch on the TV.

The point may be -- that if you’re aiming to change things, you had better consider exactly what you’re up against – and especially our own role in that struggle.

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War changes everything
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